Candyspace and Mazda win at 2023 Optimizely Awards

Catherine Mitchell
Marketing Executive
We are delighted for our work with Mazda to be awarded Most Customer Centric Culture at the 2023 Opticon Awards.

This is the second consecutive year that our teams have received this award for our work to ensure customer experience sits at the heart of Mazda’s digital experience.

The Most Customer Centric Culture award recognises the teams that best demonstrate collaboration across multiple departments through getting the most out of the Optimizely DXP to drive customer satisfaction, loyalty and advocacy.

We’re proud to have worked with Mazda for over seven years as their strategic digital partner across the UK and Europe, supporting their network of over 100 websites across the UK and EU, and most recently supercharging leads generation through their sites through a programme of CRO and experimentation, achieving a 46% increase in goal completion rate.

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Last month, we announced the news Candypace is now fully certified in Optimizely Experimentation - one of a handful of organisations across the UK to demonstrate deep expertise in the Optimizely experimentation platform.