“Sales teams at some of the most established ecommerce vendors pray at night that BigCommerce won’t be pitching”, said EMEA Strategic Partnerships Director Deepak Annand at last week’s BigCommerce Partner Summit.
He makes a valid point – the leaders in headless commerce have rapidly grown to power over 60,000 online stores worldwide and serve customers in over 150 countries, all in the space of a decade.
Recent figures show BigCommerce’s growth is increasing by 43% year on year, and this is only set to accelerate as they continue to be trusted by some of the world’s most influential brands, from Shell and Travis Perkins, to Caffe Nero and Harvey Nichols.
The analysts are taking note too. Gartner recognised BigCommerce as a Challenger in the 2021 Magic Quadrant for Digital Commerce, IDC cited the vendor a Leader in both Headless and B2C Digital Commerce, and Forrester recognised BigCommerce as a Strong Performer in the 2020 Wave for B2C & B2B Commerce Suites.
Candyspace are trusted partners of BigCommerce, working together to build and optimise commerce experiences for ambitious businesses investing in growth and digital transformation. Here we’ve summarised our key takeaways from the partner event and why agile, headless commerce may be right for your online store.
1. Sell quicker, realise value faster
BigCommerce’s open API-first platform offers high flexibility to merchandising teams. When used in its purest headless form, the platform can connect to other front and back end platforms from your presentation layer to ERP, allowing you to rapidly bring new products to market and drive online revenue.
This is not only advantageous to businesses wanting to build a best-in-breed digital ecosystem, but also to larger enterprises who want the full digital experience capabilities of a DXP – such as personalisation and marketing automation – but the agility to rapidly launch new products to an even broader range of channels.
With BigCommerce, customers can connect the extensible commerce engine to multiple presentation layers, and maximise the interoperability and scalability of composable infrastructure.
Similarly to larger, proprietary software, BigCommerce conforms to the high compliance and security standards you’d expect from a DXP, such as ISO 27001 certification and automatic updates, while providing the benefits of open SaaS such as breadth and speed of APIs to other platforms such as data repositories.
2. Speed without compromising on experience
Decoupling a presentation layer from a commerce engine gives businesses increased flexibility into the channels they drive products to, and the experience they want to provide their customers with.
While BigCommerce customers can utilise the product’s in-built templating system, Stencil, we believe the magic is in designing and building a best-in-class front end digital experience, optimised to deliver value to its users.
That’s where Candyspace comes in: fusing insight, creativity and technology – along with the flexibility of the BigCommerce platform – to deliver commerce experiences with greater speed, higher quality and more relevance to customers, often in complex environments.
3. Accelerated customer acquisition and omnichannel selling
A high performing site is all well and good, but how can you maximise the reach of your products and increase customer acquisition to maximise online revenue? BigCommerce’s recent acquisition of Feedonomics – leaders in data feed management – further accelerates BigCommerce’s capabilities in omnichannel selling.
Feedonomics unifies the shopper experience by allowing merchants to advertise and list products across multiple channels such as social media, search engines, ad sites and digital marketplaces like Amazon. This allows businesses to connect customers to your products more effectively and cost efficiently.
A platform for innovation and growth
We’re excited by BigCommerce’s roadmap and new product advancements, and how the key acquisition of Feedonomics can deliver increased value for businesses.
If you’re interested to find out more about how Candyspace helps ambitious organisations unlock the potential of BigCommerce to rapidly grow online revenue more efficiently and cost effectively, book a consultation.