The VOD race: How ITV stayed ahead of disrupters

Alex Banham
Marketing Executive
With the lifting of lockdowns and complete relaxation of restrictions, VOD platforms faced a new year of disruption as their viewers got back on the move. 

In a year of record loss for streaming giant Netflix and shifting priorities for consumers that have put mobile and live experiences at the forefront of the next era in entertainment and media, we're revisiting how traditional businesses can keep pace with disruptors.

Candyspace managing director Matt Simpson caught up with Stu Jones, Head of Product for ITV Hub and Hub+ about how ITV are adapting to the rapid pace of change in their sector.

Watch the full interview below.


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