We’re delighted to announce The Royal Mint has engaged Candyspace to deliver its new digital vision for coin collectors.
The Royal Mint is Britain’s oldest business, having produced UK coins crafted from precious metals for over 1,100 years.
To further engage its audience and diversify its customer base, The Royal Mint has appointed Candyspace to support its digital transformation, leveraging the powerful capabilities of the Optimizely digital experience platform.
The Royal Mint has deepened its investment in the Optimizely suite, with the Optimizely DAM selected to underpin the new collections platform due to its extensibility across the entire Optimizely product suite and The Royal Mint’s digital estate, and for its AI-tagging of content.
A new project, designed to improve the online customer experience, will be launching later this year.
Rich Hobbs, Group IT Director at The Royal Mint, said, “We’re excited to partner with Candyspace in this next phase of our digital journey. With a shared vision for innovation, we look forward to creating a better experience for our customers.”
Matt Gay, Partner Development Director at Optimizely said, “The Royal Mint are a real super-user of the Optimizely platform and we are delighted they have selected the Optimizely DAM to power the new collections platform. Candyspace is the perfect partner to support The Royal Mint in getting the best out of the Optimizely platform.”
Candyspace CEO, Tom Thorne said, “The Royal Mint has a deep and important heritage, and it’s fantastic to partner with such a forward-thinking organisation that continues to drive innovation. We’re pleased to be working with their visionary technical, marketing and digital product teams to bring to life their ambitions for this project.”
