In the face of huge disruption in the sector, long-standing consumer goods businesses have recognised a burning need to create direct relationships with their consumers – something that’s been accelerated by the demise of third-party cookies.
In Candyspace's latest report - Winning the Customer: Revolutionising the Consumer Goods Sector with First-Party Data - we sat down with senior marketing leaders across some of the UK’s biggest brands.
Richard Hall, Shweta Harit, Gautam Roy and Gianfranco Cuzziol share their insights on how Consumer Goods businesses can use first-party data to revolutionise how they interact with their customers.
Download the report to:
- Uncover the biggest challenges consumer goods brands face following the demise of third-party cookies
- Explore the initiatives senior brand leaders are deploying to obtain more first-party data
- Discover how the biggest brands are driving actionable insights from data
- Learn how first-party data is delivering a more personalised experience for customers