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Candyspace launch new website for global wine brand

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Alex Banham
Marketing Executive

We are thrilled to announce the launch of the new Château d’Esclans website after the premium wine house engaged Candyspace as their design, build and optimise partner.

Château d'Esclans - a premier château and wine house based in the Esclans region of France – is part of Moët Hennessy Louis Vuitton (LVMH), one of the world’s most iconic luxury goods multinationals.

Château d'Esclans is best known for their premium rosé, Whispering Angel, sold to over 100 countries in its millions each year, and even adored by The Royal Family as the official wine of the Queen’s Platinum Jubilee.

 

Bringing new products to market in a complex global environment

Château d'Esclans approached Candyspace with a key digital challenge: How to create an engaging and beautiful online experience that ultimately drives sales.

To add a further layer of complexity, strict and conflicting rules and regulations govern wine making and its promotion. This means that taking the new wine brand to market would need careful consideration and collaborating with a digital partner that is experienced in navigating complex business environments.

 

Creating a digital identity for each wine

Candyspace worked with Château d'Esclans to spotlight the unique personality of each wine while simultaneously aligning the brands into one family. To achieve this, we designated a unique colour from within Château d'Esclans’ brand guidelines to each wine and highlighted a specific identifying image that encompassed the experience of the wine. For instance, the white feather wings are a strong feature in Whispering Angel’s digital identity.

Once this design system was in place, our team of UX experts mapped out a clear customer journey through the website, allowing visitors to discover, learn and experience the full range of wines on offer.

Throughout this process, the Candyspace development, design and QA teams worked closely to ensure that Château d'Esclans’ vision was meticulously brought to life.Leveraging the WordPress CMS and new Gutenburg system, the new website is built using a combination of reusable modules and templates, providing Château d'Esclans with a modern, responsive and easy to use website.

 

The future’s rosé

The result is a beautiful website that showcases the breadth of the portfolio of Château d'Esclans’ wines, while allowing customers to take a tour through the wine making process, discover the unique profiles of each wine with spotlight pages, and meet the visionaries behind the brand - helping them to select a wine that is perfect for any occasion.

Following the launch of the website, Candyspace will continue to manage the ongoing maintenance and hosting of the new site, ensuring consistent uptime, ease of use for customers, and a secure digital ecosystem with customer data in mind.

Tom Thorne, CEO of Candyspace commented, "We are delighted to be working with such a prestigious brand whose passion and ambition for their product is second to none. Crafting a new digital presence for Sacha and the team at Château d’Esclans has been an absolute pleasure and we look forward to supporting them in their growth over the coming years."

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