An IDC report highlighted by Shopify found that 67% of business leaders are considering changing their commerce platform within the next three years, driven largely by scalability challenges. In the fast-moving world of digital commerce, clinging to legacy platforms may feel safe but in reality, it’s often the riskiest move of all.
Rising operating costs, flatlining conversion rates, and the pressure to launch new features across increasingly complex buyer journeys have forced many organisations to ask the tough question: is our current platform holding us back? For many, the answer is yes.
Replatforming used to be the project that no one wanted to touch - expensive, complex, disruptive. But that story is changing.
Today, some of the most successful digital brands are accelerating growth by moving to agile, scalable, and modular commerce platforms that empower teams to act faster, innovate more freely, and reduce long-term costs. These modern solutions eliminate technical debt, reduce the burden on engineering, and offer out-of-the-box tools that fuel business growth, without compromising on flexibility.
Take Shopify Plus, for instance, a platform that’s been named a leader in multiple industry reports for its consistent pace of innovation. With over 800 new features launched since 2020 and a powerful app ecosystem, it enables brands to test, scale, and optimise rapidly. It’s a strong example of what a modern commerce engine can and should offer.
But what does this kind of innovation really look like behind the scenes?
To find out, we spoke to Matthias Kleven, Head of Northern Europe Partnerships at Shopify, who explained how Shopify’s deep investment in research and development is helping merchants get to market faster with new features, products, and storefronts. With $1.1 billion invested in R&D and thousands of developers focused solely on commerce, Shopify is pushing the boundaries of what’s possible in eCommerce and giving merchants a powerful platform to build, experiment, and grow.
But this isn’t just about tools and features. This is about unlocking business potential.
Replatforming in Action: Interflora’s Journey
To explore what a successful replatforming looks like, we sat down with Jim Clarke, Head of eCommerce at Interflora, to hear how the iconic flower delivery brand tackled its transformation.
The results? A more agile, modular, and future-proofed commerce stack that now allows Interflora to iterate quickly, adapt to change, and foster a culture of innovation.
“The biggest outcome was being able to improve continuously,” says Jim. “Instead of waiting months for changes, we now run fortnightly sprints and roll out enhancements that deliver measurable gains.”
By replatforming, Interflora adopted a more flexible architecture built around best-of-breed tools, enabling them to respond to customer needs with speed and confidence.
What’s particularly compelling about Interflora’s story is how replatforming became a cultural shift, not just a technical one. Legacy frustrations gave way to openness and innovation. Teams were no longer blocked by outdated systems and that made all the difference.
Replatforming isn’t just a tech project, it’s a strategic investment in the future of your business. And with the right platform and the right support, it could be the most powerful step you take toward sustainable growth, team empowerment, and customer delight.
