Candyspace earns Optimizely Gold Partner status

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Matt Simpson
Managing Director
Candyspace, experts in designing, building and optimising digital products, today announced it has been certified as a Gold Partner of Optimizely, the leading digital experience platform (DXP) provider.

To achieve Gold Partner status, Candyspace completed a thorough certification process, including participating in Optimizely Education training and having a minimum of seven Optimizely Certified Professionals. Through this accomplishment, Candyspace joins as a qualified, value-add seller of the Optimizely Digital Experience Platform. As a Gold Partner, Candyspace brings proven competency, documented delivery expertise, established product expertise, and certified resources to mutual customers. Based in London, Candyspace are experts in designing, building and optimising digital products, creating websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation.

Optimizely’s Digital Experience Platform, known as Optimizely One, provides a wide range of powerful features for marketers, including industry-leading content management, content marketing, commerce, data and personalization tools, and web and feature experimentation functionality, all in an easy-to-use and fully integrated suite. A commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Optimizely found that over three years, a composite organization realized 370% return on investment (ROI), $9.84 million net present value (NPV). Optimizely also generated $1.1 million in savings due to increased developer productivity as a result of deploying the company’s DXP. To help arrive at the ROI and subsequent financial analysis, Forrester Consulting interviewed five decision-makers who are Optimizely One customers and designed a composite organization based on characteristics of the interviewees’ organizations. 

Along with low total cost of ownership, Optimizely, a leader in 8 different analyst reports, gives teams greater agility to respond to trends and market conditions as well as provides smarter customer intelligence to reach the “right” potential customers and provide more relevant content that engages and converts. With Opal, Optimizely’s smart AI assistant, embedded across the entire marketing lifecycle, teams can work faster, better and smarter thanks to generative AI, smart insights, and automated recommendations.

Tom Thorne, CEO at Candyspace commented "Attaining Optimizely Gold Partner status is a thrilling milestone for our agency. It validates our team's expertise and commitment to delivering cutting-edge digital experiences. This recognition will empower us to provide even greater value to our clients, leveraging Optimizely's advanced tools to drive innovation and measurable results in the digital landscape." 

With a network of over 700 partner companies in 30 countries, Optimizely seeks to connect with qualified partners whose firms possess a wealth of experience, team members with a creative outlook, global reach, and a collective eye toward future opportunities to ensure mutual customers are successful in the short and long term. 

“Optimizely is thrilled to continue our relationship with a first-class partner like Candyspace who has now earned Gold status,” said Jessica Dannemann, Chief Partner Officer at Optimizely. “Candyspace has proven themselves to be a valued partner and their expertise in leveraging the Optimizely product portfolio to help growing companies deliver the industry’s best end-to-end digital experiences is unmatched. We look forward to seeing what our customers can achieve with Optimizely and Candyspace at their side.”